Risk Management - Keeping Your Employees Safe
Speaker:
Charisse Earhart, Learning & Development Coordinator, BluSky Restoration
Time: 8:00 - 9:00am
Charisse Earhart, Learning & Development Coordinator, BluSky Restoration
Time: 8:00 - 9:00am
Key takeaways from this presentation will include:
- Definition of risk and how to manage
- Common Pitfalls of managing risk
- Employee safety training
- PPE
- Safe working conditions
- OSHA
- Property Hazards – Are employees aware?
Future-Proofing Your Leasing Strategies
Speaker: Brett Steiner, Founder & CEO, Engrain
Time: 8:00 - 9:00 am
Time: 8:00 - 9:00 am
Apartment operators across the country are shifting towards centralized leasing models in the new self-service environment of today. While every company defines centralized leasing in a slightly different way, automated processes and technologies are supplementing essential steps in the leasing journey for both renters and onsite teams. Renters experience smoother, more streamlined leasing experiences and onsite teams have more time to focus on customer service and interacting with renters in a more authentic and meaningful way. Centralized leasing models not only impact the sales aspect, but they also enhance the overall resident lifecycle from the initial search all the way to signing a renewal.
This session will explore different centralized leasing models, how operators can optimize new processes and technologies to power modern leasing experiences and why centralization is a future-proofed strategy in an ever-evolving industry .
This session will explore different centralized leasing models, how operators can optimize new processes and technologies to power modern leasing experiences and why centralization is a future-proofed strategy in an ever-evolving industry .
Social Media for Multifamilies 201:
Current Trends, Reels Content, and What’s Next
Speakers:
Lyssa Goldberg, COO & Co-Owner, Metter Media
Cassandra Hughes, Senior Account Director, Metter Media
Time: 8:00 - 9:00am
Lyssa Goldberg, COO & Co-Owner, Metter Media
Cassandra Hughes, Senior Account Director, Metter Media
Time: 8:00 - 9:00am
At last year’s MAA Expo, Metter Media showed you how to post with purpose, create and stick to an Instagram aesthetic, and engage your local community. This year, we’re turning up the heat with a 201 session on what’s trending on social in 2023 and how to ensure your property is ahead of the competition.
We’ll teach you how to identify and collaborate with influencers, create reels that are engaging and authentic, and identify current trends your property could take advantage of.
Social media marketing, when done right, helps your property stay competitive in an ever-changing market by building your brand, cultivating a community, and getting you seen. We’ll show you how it’s done.
We’ll teach you how to identify and collaborate with influencers, create reels that are engaging and authentic, and identify current trends your property could take advantage of.
Social media marketing, when done right, helps your property stay competitive in an ever-changing market by building your brand, cultivating a community, and getting you seen. We’ll show you how it’s done.
Building Recruitment and Retention Through Culture and Collaboration
Speakers:
Dena B. Calo, Partner, Saul Ewing Arnstein & Lehr LLP
Brad Schwartz, President, MSB Resources
Time: 1:15 - 2:15pm
Dena B. Calo, Partner, Saul Ewing Arnstein & Lehr LLP
Brad Schwartz, President, MSB Resources
Time: 1:15 - 2:15pm
The workplace has changed. Now more than ever, your team is the foundation of your company; the building blocks of your success. We have all heard about “quiet quitting,” and the effect it is having on our organizations and our residents. A strong and collaborative workplace culture can break the cycle of the great resignation, bring talented employees into the organization, and make them want to stay. Though practical examples and strategic advice, Dena and Brad will demonstrate how culture and collaboration make our companies “sticky,” and how to use that culture to recruit and retain top industry talent.
Leveraging Your Competitive Advantage
Speaker: Virginia Love, Industry Principal, Entrata
Time: 1:15 - 2:15 pm
Time: 1:15 - 2:15 pm
Much like Virginia Love, most property management professionals started their careers on the front lines, as leasing consultants. She began her career over 30 years ago, making $5.72 an hour and an average of $27.50 lease. The gravity of the responsibility on the leasing teams is not lost on her. In this session, Virginia will leverage her decades experience as an operator and supplier to address how teams and individuals can leverage their BIGGEST competitive advantage, themselves. She will inspire, humor, entertain, and, most of all, educate the audience on how to see their role as powerful and influential while driving home what is necessary to crush the competition. The session will includes content focused on the following topics:
• The Power of Leasing
• Impact on the company bottom line
• Influence on the community they support
• Leasing and Marketing Must Haves vs. Nice to Haves
• What Industry Consumer Data says
• The NEW Customer Journey
• Back to Basics
• Everything Old is New Again
• Driving Consumer Demand
• The Power of Leasing
• Impact on the company bottom line
• Influence on the community they support
• Leasing and Marketing Must Haves vs. Nice to Haves
• What Industry Consumer Data says
• The NEW Customer Journey
• Back to Basics
• Everything Old is New Again
• Driving Consumer Demand
Effective Preventative and Predicting Maintenance Planning
Speaker: Scott Ployer, President & CEO, National Property Management Strategies Group, LLC
Time: 1:15 - 2:15 pm
Time: 1:15 - 2:15 pm
Preventive maintenance has always been an important task that we perform at our properties. This session will take that principle one step further by adding predictive maintenance and its importance.
Participants will learn the key elements of an effective PM and PdM program, including:
Participants will learn the key elements of an effective PM and PdM program, including:
- Defining the different types of maintenance
- Understanding financial implications
- Challenges to managing an effective PM and PdM program
- How to present your project ideas to leadership so that they get approved
- Ensuring success and ongoing results
The Peabody Companies' DEI Journey
Speakers:
Krystal Rodriguez, Director of Portfolio Operations, Peabody Properties
Tammy Jordan, VP of People & Culture, Peabody Properties
Time: 1:15 - 2:15 pm
Krystal Rodriguez, Director of Portfolio Operations, Peabody Properties
Tammy Jordan, VP of People & Culture, Peabody Properties
Time: 1:15 - 2:15 pm
During this breakout session, Krystal Rodriguez, Director of Portfolio Operations and Chair of the Peabody DEI Committee and Tammy Jordan, VP of People & Culture and previous organizational development consultant for Peabody will share a summary of Peabody’s 2 ½ year DEI journey with participants.
This session will explore and discuss the following highlights in an engaging, candid and interactive approach:
This session will explore and discuss the following highlights in an engaging, candid and interactive approach:
- The expected and unexpected reasons for starting the DEI committee;
- How the committee was formed, structured, organized, gained senior leadership support and evolved;
- The critical role of trust between DEI committee members and why it matters;
- The role of external consultants in the process;
- Initiatives, programming and employee communication strategies; and,
- Wins, challenges, set-backs and “things we wish we knew before we got started”.
* Each session counts for 1 CE Credit for NAA Designation Programs / Credentials.
Continuing Education Form
Continuing Education Form