Advertising, Interviewing, and Retention: The Key to Reducing Turnover
Speaker:
Wendy Christie, Owner & Developer, EmployerESource
Time: 1:00 - 2:00pm
Wendy Christie, Owner & Developer, EmployerESource
Time: 1:00 - 2:00pm
In today’s competitive job market, advertising, interviewing, and retention strategies are evolving rapidly. This class will explore the latest advertising platforms, including social media and job boards, and provide insights on how to effectively market your business to prospective applicants.
Hiring the right employees is one of the most effective ways to reduce turnover. Through open discussions and industry-specific examples, you’ll discover innovative approaches to finding and retaining top talent.
Our classes are fully customized to address the unique challenges of each industry.
Key Learning Objectives:
Hiring the right employees is one of the most effective ways to reduce turnover. Through open discussions and industry-specific examples, you’ll discover innovative approaches to finding and retaining top talent.
Our classes are fully customized to address the unique challenges of each industry.
Key Learning Objectives:
- Improve your overall employee selection process
- Identify effective social media platforms and advertising strategies for your industry
- Master the art of "selling" your business to potential employees
- Learn how to recruit effectively in today’s dynamic labor market
Evolution of Multifamily: Economic Impact of Self Service Technologies on Operations
Speakers:
- Georgianna W. Oliver, Founder & CEO, Tour24
- Julia Starr, Senior Marketing Specialist, National Development
- Lori Ricci, Exploring Innovation & Strategic Solutions, Wingate Management Co.
More than 2/3 of people prefer self-service digital experiences rather than dealing with human representatives. This has created opportunities for multifamily companies to radically improve their prospect experience and accelerate the lease journey by automating tasks that have traditionally been done manually. By exploring industry success stories, confronting the challenges and concerns posed by emerging innovations, and exploring the business case for the adoption of new tools, this session will uncover the profound economic benefit of embracing adoption of new self-service technologies – including scheduling tours and completing leases – in the dynamic multifamily industry.
3 learning objectives:
3 learning objectives:
- Understanding innovation in operations, with its benefits and challenges
- Create best practices to implement new technologies - Building a business case for making a positive impact on bottom line outcomes
- Anticipating the challenges of technological innovation in operations, and tips on how to overcome setbacks
The Reputation Rumble: Assumptions Face Off Against Reality
Speaker: Carla J. Alicea, Director of Client Performance, ApartmentRatings and Satisfacts
Time: 1:00 - 2:00 pm
Time: 1:00 - 2:00 pm
Do you really know what renters think about your community's reputation? Play our game to see if you can beat the buzzer, score the most points, and prove you're in sync with how renters use and interact with online reviews. In this fast-paced and interactive Reputation Rumble, assumptions go head-to-head with real data, revealing the truth behind renter perceptions and changing behaviors. Prepare to be surprised and walk away with new strategies to enhance your community's reputation and stay compliant with the FTC's new rules. Compete for the top spot on the leaderboard, earn prizes and bragging rights—are you ready to rumble?
Learning Objectives:
Learning Objectives:
- Challenge and refine your understanding of reputation management through marketing research data, trends, and renter interviews.
- Rethink the impact of traditional reputation management programs on renter perceptions of trust and value.
- Help operators create an authentic online reputation that drives rental decisions and complies with new FTC guidelines
Cost Effective Ways to Maximize HVAC Performance
Speakers:
- Cameron Rapoport, Senior Account Manager, Parity
- James Hannah, Managing Director, Parity
- Michael Ferguson, SVP of Engineering, Windsor Communities
With utility rates rising, corporate sustainability goals, and municipal decarbonization ordinances such as Boston’s Building Emissions Reduction and Disclosure Ordinance (BERDO) looming, property teams are being asked to reduce energy expenditures and costs in an economically viable way. Find out how to enhance HVAC and operational efficiency, leverage financial incentives, mitigate BERDO fines and comply with regulations.
The program will provide an overview on topics including:
The program will provide an overview on topics including:
- Current utility landscape and future trends.
- How to construct a pathway to net zero/electrification
- Technology innovations from building automation systems to optimization software/services.
- Utility incentives, upgrades, and programs.
- Discover practical strategies for achieving energy efficiency and cost savings
AI in Apartment Marketing: Transforming Leasing, Branding & Engagement
Speaker: Jeffrey Whitt, Managing Partner, Digital Marketing Group & Partner, OneBlink Technology
Time: 2:00 - 3:00 pm
Time: 2:00 - 3:00 pm
AI is reshaping the apartment industry, and the pace of change isn’t slowing down. The smartest operators are already using AI to optimize leasing, reduce marketing costs, and improve resident retention—but many property managers are still unsure where to start or how to apply it practically. Those who figure it out first will outperform their competitors in lead generation, lease conversions, and resident satisfaction. Those who wait will play catch-up. This session isn’t about theory or tech jargon—it’s about how AI is already being applied in apartment marketing today and how property managers can use it without needing to be tech experts.
The Takeaway for Attendees:
This isn’t just a discussion on AI—it’s a roadmap to:
The Takeaway for Attendees:
This isn’t just a discussion on AI—it’s a roadmap to:
- Cut leasing time in half using AI-driven lead scoring and automated follow-ups
- Reduce marketing costs while increasing lead quality and engagement
From Turnover to Triumph: Using Personality Insights to Improve Tenant Relationships and Reduce Vacancy Rates
Speaker: Angel Tucker, Personality Strategist, Using Disc
Time: 2:00 - 3:00 pm
Time: 2:00 - 3:00 pm
High turnover and vacant units are costly challenges for multifamily property managers. This session will explore how understanding tenant personalities can help improve relationships and create a community where tenants feel valued and engaged. Angel Tucker will provide actionable strategies for recognizing different tenant needs and how to communicate and serve them effectively to enhance their living experience. By leveraging personality insights, you can reduce turnover rates, increase lease renewals, and build long-term relationships that make your properties stand out in a crowded market.
Key Takeaways:
Key Takeaways:
- Learn how to apply personality profiling to understand tenant motivations and tailor your communication to reduce conflicts and enhance satisfaction
- Discover strategies to make tenants feel heard, valued, and part of the community, fostering long-term loyalty and reducing vacancy rates
- Gain techniques for handling difficult tenants and resolving issues in a way that keeps both tenants and your team satisfied
Dealing with the Dreaded Performance Review
Speaker: Wendy Christie, Owner & Developer, EmployerESource
Time: 2:00 - 3:00 pm
Time: 2:00 - 3:00 pm
Performance reviews often feel uncomfortable for managers or are seen as ineffective, but they are vital tools for fostering employee growth and addressing issues before they become long-term challenges. A well-executed performance review can motivate employees, address poor performance, and provide managers with actionable insights to better manage their teams.
This class will show you how to transform performance appraisals into valuable opportunities for improvement and alignment, helping your company save time, money, and resources.
Key Learning Objectives:
· Distinguish between various types of performance reviews and their purposes.
· Communicate expectations effectively, ensuring employees understand their roles and responsibilities.
· Conduct thorough and legally compliant employee evaluations.
· Handle situations where employees respond negatively to their performance review.
· Legally incorporate attendance records into performance evaluations.
This class will show you how to transform performance appraisals into valuable opportunities for improvement and alignment, helping your company save time, money, and resources.
Key Learning Objectives:
· Distinguish between various types of performance reviews and their purposes.
· Communicate expectations effectively, ensuring employees understand their roles and responsibilities.
· Conduct thorough and legally compliant employee evaluations.
· Handle situations where employees respond negatively to their performance review.
· Legally incorporate attendance records into performance evaluations.
Closing Session: Secrets to Satisfaction: Winning with Today’s Challenging Prospects, Residents & Employees
Speakers:
- Virginia Love, Industry Principal, Entrata
- Kara Rice, VP, Education, Swift Bunny
Have you noticed that people are—how shall we say it politely--A LOT these days? Are you struggling with high-maintenance residents, prospects, co-workers, your boss, your mom…!? Is dissatisfaction costing you prospects, resident renewals, and employee turnover? If you feel overwhelmed by workplace tensions and customer expectations that are higher than ever, you’re not alone. In this session, Kara and Virginia will put today’s high-stress work environment into perspective by leveraging the most recent data on multifamily customer and associate satisfaction. Get ready for an insightful and spirited presentation that will leave you armed with practical strategies for creating the best possible encounters with everyone you interact with, and help you safeguard your resident and employee relationship – and your bottom line.
Learning objectives:
Learning objectives:
- Participants will identify at least three key factors contributing to increased customer and employee expectations in the multifamily housing industry.
- Attendees will analyze recent data on multifamily customer and associate satisfaction to understand current trends and challenges.
- Learners will develop a minimum of five practical strategies for improving interactions with high-maintenance residents, prospects, and co-workers.
- Participants will understand the cost saving benefits and revenue protecting wisdom of enhancing resident retention and reducing employee turnover with a focus on satisfaction.
* Each session counts for 1 CE Credit for NAA Designation Programs / Credentials.
Continuing Education Form
Continuing Education Form