Tuesday, May 20, 2025
Hynes Convention Center, Boston
7:30 am - 4:00 pm

7:30 am – 10:00 am
Pre-function space outside of Auditorium & Hall C, 2nd floor

Registration   & Networking
 - Grab & Go Networking Breakfast

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9:15 am – 10:30 am 
​Auditorium ​

Morning Session       
Keynote Speaker : Candace Parker 
In conversation with Kayla Burton 

* Session counts as 1 CE Credit for NAA Designations

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​​10:30 am – 2:30 pm 
Hall C & Hall D

Tradeshow Floors Open

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11:30am – 1:00 pm
​Hall D​

 Lunch Hall Open 

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 1:00 pm – 2:00 pm
Rooms TBD
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Afternoon Breakout Sessions

• Advertising, Interviewing, and Retention: The Key to Reducing Turnover
  • ​Wendy Christie, Owner & Developer, EmployerESource
• Evolution of Multifamily: Economic Impact of Self Service Technologies on Operations​
  • Georgianna W. Oliver, Founder & CEO, Tour24
  • Julia Starr, Senior Marketing Specialist, National Development
  • Lori Ricci, Exploring Innovation & Strategic Solutions, Wingate Management Co
• The Reputation Rumble: Assumptions Face Off Against Reality
  • ​​Carla J. Alicea, Director of Client Performance, ApartmentRatings and Satisfacts

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​2:00 pm – 3:00 pm
Rooms TBD

• Cost Effective Ways to Maximize HVAC Performance
  • ​Cameron Rapoport, Senior Account Manager, Parity
    
• AI in Apartment Marketing: Transforming Leasing, Branding & Engagement
  • ​Jeffrey Whitt, Managing Partner, Digital Marketing Group & Partner, OneBlink Technology
    
• ​From Turnover to Triumph: Using Personality Insights to Improve Tenant Relationships and Reduce Vacancy Rates​
  • Angel Tucker, Personality Strategist, Using DISC
    

* Each Session counts as 1 CE Credit for NAA Designations

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3:00 pm – 3:45 pm
Auditorium ​
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- Closing Session: Secrets to Satisfaction: Winning with Today’s Challenging Prospects, Residents & Employees
Virginia Love, Industry Principal, Entrata
Kara Rice, VP, Education, Swift Bunny

- $1,000 cash prize drawing - must be present to win!

$1,000 Give-a-way provided by: 

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3:45 pm

- close & counting down until MAA Expo 2026!

Continuing Education Form

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